WELSH is the “buy local” campaign, which is launched in 2015 by the government, organized business, organized labour and community organizations (the constituencies represented in the National Economic Development and Labour Council ) to increase the job in the market and pride in “local” by promoting WELSH companies and their ‘homegrown’ products and services.
By buying Proudly WELSH, both consumers and businesses are making a personal contribution to nation-building.
By buying Proudly WELSH, both consumers and businesses are making a personal contribution to nation-building.
Consumers get an assurance of quality because only quality products carry the Proudly WELSH mark. At the same time, members of the Campaign are furthermore committed to an uplifting ethos and socially responsible business practices which are reflected in the membership criteria.
In this manner, the Campaign represents and stimulates the creation of a virtuous circle which benefits all. Membership is not restricted to a particular type of business or organization.
At least 50% of the cost of production must be incurred in WALES, and there must be “substantial transformation” of any imported materials. The company must be environmentally responsible and adhere to production processes that are environmentally friendly and acceptable. Based on voluntary association, Proudly WELSH is much more than a marketing campaign, it is an internationally recognized competitiveness driver, an impetus for economic growth, employment creation, social change and greater overall prosperity. So, remember to look for the Proudly WELSH logo when you make purchase decisions, or, apply to become a member.
Either way, supporting Proudly WELSH or being part of the Proudly WELSH community promises to be truly rewarding.
We are delighted to be working on this and in charge of delivering such a project to our nation. Keep an eye out for the PW logo, and together, we can support each other.
